PODIUM’S REBRAND: “DETAIL-ORIENTED ORIENTAL DESIGN TO ETERNITY”

When it comes to the name “PODIUM,” we are confident that individuals who have a passion for home decoration and a deep appreciation for high-quality wooden furniture may already be familiar with us. As a prominent Thai brand specializing in wooden furniture, we pride ourselves on our meticulous material selection process. Over the span of more than three decades, we have consistently crafted furniture pieces that effortlessly cater to the diverse living requirements of our esteemed customers.

In the present day, PODIUM has evolved beyond mere wooden furniture that occupies physical space within homes. Instead, we proudly introduce our fresh identity, embodying a complete fulfillment of living. With an emphasis on warmth in every aspect, our brand now strives to infuse homes with vibrancy, creating heartening moments for all our valued customers. In this rebranding endeavor, the PODIUM brand will showcase its exceptional commitment to detail-oriented craftsmanship, exemplified by quality woodwork. Drawing inspiration from the captivating aesthetics of the Eastern world, our brand identity will undergo a transformation that will make it even more prominent and distinguished.

The saying is that rebranding is not just to change a logo, and we cannot deny that word. It is indeed the process of changing the way people think and feel connected to our brand. However, it is undeniable that a logo is one of the visual brand assets that can perfectly express the brand essence. The inspiration behind the new PODIUM logo stems from the ingenious design and functionality of wood joints, which is a distinct and unforgettable method of crafting furniture in the oriental world. By seamlessly integrating the distinctive essence of oriental language typography, the new logo amplifies PODIUM’s image as a contemporary furniture brand while solidifying our expertise in the intricate craftsmanship techniques and meticulous details found in Eastern creations.

“DETAIL-ORIENTED ORIENTAL DESIGN TO ETERNITY” is what PODIUM promises to its customers.

At PODIUM, we firmly believe that every meticulously designed piece of furniture holds the power to enhance the aesthetics of living spaces and elevate the overall quality of life for its users. With over 37 years of experience in the wood furniture industry, PODIUM stands as a distinguished furniture brand that excels in seamlessly merging simplicity in design with unparalleled functionality. This distinctive characteristic has been consistently reflected in our diverse range of product collections over time, with particular acclaim bestowed upon our CURIO and CANE collections. These collections have garnered widespread admiration and enthusiastic reception from our valued customers.

With craftsmanship passed down from generation to generation and the spirit of oriental woodwork, PODIUM produces exquisite and meticulous work at every step, from the design process to the manufacturing process with the best craftsmen. These artisans value the wisdom and cultural heritage of the Eastern world and have a long experience and pass on expertise from generation to generation. PODIUM deliberates on these processes until the furniture can meet the users’ lifestyle in terms of complementing the beauty that is different from other brands in the home area and promoting a variety of lifestyles. Of course, every piece of our furniture will deliver great happiness to its users.

In other words, Podium is dedicated to quality control at every stage of production to create the most unique and high-quality furniture for customers.

While exceptional designs are undoubtedly crucial, PODIUM understands that capturing the hearts of home decor enthusiasts requires more than just aesthetics. One of the key features is the selection of the best materials to produce every piece of furniture for the users, especially the selection of high-quality wood, including oak, ash, walnut and teak. They are all excellently selected from all over the world. We believe that one way our brand can contribute to fostering sustainable communities is by creating durable products. This is precisely why PODIUM places great emphasis on selecting the highest quality wood sourced from sustainable forests for our furniture manufacturing. By doing so, we prioritize environmental responsibility and guarantee that each piece of PODIUM furniture not only enhances your living space but also contributes to building a better community, free from any harm to the environment.

We are confident that every handcrafted product from PODIUM comes with superb durability due to the carefully selected materials. We strive to create furniture that is not only suitable for long-term family use but also holds the potential to become a cherished legacy, passed down from one generation to the next.

Over time, PODIUM has contributed to the quality of life for people in the community by legally employing residents within the area. We believe that this is how we depend on each other. In other words, PODIUM relies on skilled artisans from generation to generation within site. Simultaneously, by fostering a community where people in the area enjoy decent incomes and an improved quality of life, we create a positive ripple effect. Happy employees contribute to the production of high-quality furniture, ensuring that our products are ready to fulfill the happiness and satisfaction of our customers. Hence, we consider the ethical employment of skilled workers in the local area to be a vital aspect of our corporate social responsibility. By actively supporting and providing opportunities for the community that has been an integral part of our business for over three decades, we strive to give back and make a positive impact.

Certainly, without the quality craftsmanship that has been the backbone of PODIUM’s success throughout the years, we probably won’t have a chance to mention our position today either.

One of the key factors that enables PODIUM to consistently produce exceptional furniture collections of excellent quality is our collaboration with a multitude of outstanding Thai designers, such as Amornthep Chouysoon of SLAP Studio, Worapong Manupipatpong of Atelier 2+, and Badintra Balankura of Context Studio. Additionally, we have also partnered with esteemed foreign designers including Tsuguji Sasaki and Karl Malmvall. This collective effort aims to create furniture collections that are distinct in each iteration while still embodying the essence of the finest oriental creations that define the essence of PODIUM.

We promise that PODIUM will never stop creating brand-new furniture that caters to the diverse needs of customers with various lifestyles.

In recent years, PODIUM’s furniture pieces have been consistently selected by numerous projects and showrooms on a global scale. This recognition is not solely attributed to their remarkable design but also stems from the adherence to international standards. Our factory, known as “Podium Holding Group Company Limited,” has diligently implemented ISO 9001:2015 quality management systems throughout the entire process of designing and manufacturing wooden furniture. As a testament to our commitment to quality, we have received certifications from renowned global institutions, including SGS and TÜV Rheinland.

At PODIUM, our dedication lies in delivering furniture of exceptional quality, infused with the finest oriental craftsmanship details. We are committed to providing excellent service and ensuring our prices remain reasonable for all customers. Every piece of our furniture is crafted with a singular goal in mind: to bring liveliness and moments of pure happiness to the lives of our valued users.

If you are looking for furniture pieces that are simply timeless, unique, durable and meets a variety of lifestyles, look no further than PODIUM.