Let’s say the name “Podium”. We believe that people who love to decorate their homes and
appreciate quality wooden furniture may know us as a Thai wooden furniture brand that selects
the finest materials to create pieces of furniture, which can meet the needs of every customer’s
living for more than three decades.
Today, Podium is no longer only wooden furniture used to fill a home space. Instead, we will
present our brand-new identity as a fulfilment of living with warmth in every dimension, liveliness
and heartening moments in all customers’ homes. Podium will show itself through excellent
quality detail-oriented woodwork, the aesthetics of the Eastern world, and a new brand identity
that is even more prominent in this rebranding.
The saying is that rebranding is not just to change a logo, and we cannot deny that word. It is
indeed the process of changing the way people think and feel connected to our brand. However, it
is undeniable that a logo is one of the visual brand assets that can perfectly express the brand
essence. The new Podium logo is inspired by how the wood joints are designed and work, which is a
unique and memorable way of creating furniture in the oriental world. This logo is combined with
the unique identity of the oriental language typography to reinforce the image of Podium as a
modern furniture brand and an expert in craftsmanship techniques and details of Eastern creations.
“DETAIL-ORIENTED ORIENTAL DESIGN TO ETERNITY” is what Podium promises to its customers.
Podium believes that every piece of furniture that is meticulously designed will help create aesthetics
in the house area and improve the quality of living of users. With over 37 years of experience in the
wood furniture industry, Podium is a furniture brand that can combine simplicity in design with
functionality smoothly at the same time. That feature has been reflected in products in various
collections over time, especially the Curio and Cane collections that all customers have well received.
With craftsmanship passed down from generation to generation and the spirit of oriental
woodwork, Podium produces exquisite and meticulous work at every step, from the design process
to the manufacturing process with the best craftsmen. These artisans value the wisdom and
cultural heritage of the Eastern world and have a long experience and pass on expertise from
generation to generation. Podium deliberates on these processes until the furniture can meet the
users’ lifestyle in terms of complementing the beauty that is different from other brands in the
home area and promoting a variety of lifestyles. Of course, every piece of our furniture will deliver
great happiness to its users.
In other words, Podium is dedicated to quality control at every stage of production to create the
most unique and high-quality furniture for customers.
However, only good designs could not turn Podium into a brand that can enter the hearts of home
decor lovers and wood furniture enthusiasts. One of the key features is the selection of the best
materials to produce every piece of furniture for the users, especially the selection of high-quality
wood, including oak, ash, walnut and teak. They are all excellently selected from all over the world.
We believe that one way our brand can contribute to fostering sustainable communities is by
creating durable products. That’s why Podium selects the best quality wood harvested from
sustainable forests to manufacture our furniture. As a result, we ensure that every piece of Podium
furniture does not harm the environment and contributes to building a better community.
We are confident that every handcrafted product f rom Podium comes with superb durability due
to the carefully selected materials. We make our products suitable for long-term family use and a
legacy passed on from generation to generation.
Over time, Podium has contributed to the quality of life for people in the community by legally
employing residents within the area. We believe that this is how we depend on each other. In
other words, Podium relies on skilled artisans from generation to generation within site. At the
same time, people in the area have a decent income and a better quality of life. When employees
are happy, our furniture is high quality and ready to fulfil the users’ happiness as well. Therefore,
we want the legal employment of skilled workers in the local area to be our corporate social
responsibility. It is to give back to the community that has been with our business for over three
Of course, without the quality craftsmanship that has been with Podium for so long, we probably
won’t have a chance to mention our position today either.
The reason that allows Podium to continuously create unique furniture collections of excellent
quality for all customers is collaborating with many remarkable Thai designers, such as Amornthep
Chouysoon of SLAP Studio, Worapong Manupipatpong of Atelier 2+ and Badintra Balankura of
Context Studio. Certainly, we also work with excellent foreign designers like Tsuguji Sasaki and Karl
Malmvall. It is all to create distinctive furniture that is different in each collection but still reflects
the essence of the finest oriental creations of Podium.
We promise that Podium will never stop inventing brand new furniture that meets customers’
needs of various lifestyles.
Throughout the past years, Podium furniture has been chosen by many projects and showrooms
worldwide not only due to its outstanding design but also an international standard, which is
because our factory called “Podium Holding Group Company Limited” has adopted ISO 9001: 2015
quality management systems, both in the design and manufacture of wooden furniture and has
been certified by globally recognized institutions such as SGS and TÜV Rheinland.
We are dedicated to delivering quality furniture packed with finest oriental craftsmanship details
and excellent service and reasonable prices for all customers. The sole goal of every Podium
furniture is to provide the user with liveliness and moments of happiness.
If you are looking for furniture that is simply timeless, unique, durable and meets a variety of
lifestyles. Podium may be the furniture you are looking for.